Taiwan Tobacco & Liquor boosted by cooking wine

The Taiwan Tobacco and Liquor Corporation is upping its customer benefits with new discounts and gifts on holidays after a successful return on reducing the cost of its cooking wine.
Since September, the company's 0.6-liter Red Label Cooking Wine (Michiu) was reduced from NT$50 per bottle to just NT$25, making the Chinese cooking supplement vastly affordable yet not diminishing in value.

As of November 30, the company sold 2,780,000 dozen bottles, a 100 percent growth rate from the number prior to the discount (1,390,000 dozen), raking in NT$48 million in profits.

The corporation has partnered with many shops, creating consumer promotions involving that will bring all the benefits back to shoppers. On holidays such as Mother's Day, the Dragon Boat Festival, the Mid-Autumn Festival and the Ghost Festival, consumers received small samples of wine complete with wine glasses.

The Taiwan Tobacco and Liquor Corporation's annual revenue as of Nov. 30 is roughly NT$ 3.1 billion, a 2.53 percent growth from the year before. The percentages of revenue come from three sources: export, the company's duty free store and other duty free shops, which were 29 percent, 54 percent and 17 percent, respectively.