For Chinese Students, Smoking Isn’t All Bad

In dozens of rural villages in China’s western provinces, one of the first things primary school kids learn is what helps make their education possible: tobacco. The schools are sponsored by local units of China’s state-owned cigarette monopoly, China National Tobacco. “On the gates of these schools you’ll see slogans that say ‘Genius comes from hard work—tobacco helps you become talented,’” says Xu Guihua, secretary general of the Chinese Association on Tobacco Control, a privately funded lobbying group. “They are pinning their hopes on young people taking up smoking.”

Anti-tobacco groups say efforts in China to reduce sales, including a ban on smoking in public places introduced in May, have been hampered by light penalties, a lack of education about the dangers of smoking, and the fact that the regulator, the State Tobacco Monopoly Administration, also runs the world’s biggest cigarette maker.

While Chinese law bans tobacco advertising on radio, television, and in newspapers, they “do not have clear restrictions on sales and sponsorship activities,” according to a report published in January by Yang Gonghuan, a former deputy director of China’s Center for Disease Control & Prevention, and Tsinghua University professor Hu Angang. Regional units of the monopoly funded construction of more than 100 primary schools throughout China, such as the Sichuan Tobacco Hope Primary School, the official Xinhua News Agency reported in May. Some schools are named after local tobacco companies such as Hongta or top-selling cigarette brands like Zhongnanhai, named after the compound next to the Forbidden City where China’s top leaders live and work. The state tobacco company in September 2010 announced it was sponsoring an additional 42 primary school libraries in Xinjiang and 40 in Tibet, and in November made a ¥10 million donation to a women’s development fund for a “Healthy Mothers’ Express” campaign.

China National Tobacco lists charitable activities on its website. In a survey of more than 2,000 adults conducted in 2009 by the Association on Tobacco Control, 7 percent had a good impression of the tobacco industry due to its charity work, while 18 percent said they would pick a cigarette brand because of its good works. State Tobacco’s press office didn’t respond to interview requests or faxed questions about sponsorship.