Oettinger Davidoff Group performs well in a challenging environment

The Basel-based Oettinger Davidoff Group (ODG), the world's leading producer of premium cigars, performed well in a challenging international environment. In 2011, it was able to increase sales by 0.2%; after making allowances for currency fluctuations, a slight decline of 2.3% to CHF 1.29 billion resulted. Annual production rose to 34.4 million cigars, equivalent to an increase of 6.8%.

With a revised strategy focussing on the core cigar business and the important sole agencies as well as controlling the whole value chain, CEO Hans-Kristian Hoejsgaard is aiming to make the company and the Davidoff brand even more firmly established in the global luxury segment of premium cigars and gain additional market shares. The refurbishment of the international shop network, launched both in the duty free locations and in the headquarters in Basel, and the conclusion of a strategic partnership with the international art fair ART Basel are among the main cornerstones in the implementation of the strategic reorientation.

At the end of 2011, the Oettinger Davidoff Group employed a global workforce of 3,697 people, a small decline of 2.8% over the previous year as a consequence of the increased productivity in the production facilities in the Dominican Republic. "In the Davidoff brand's centenary year, we are highly satisfied with the results that we have achieved in a regionally even more strictly regulated market and despite the disadvantages of the strong Swiss franc," was how CEO Hans-Kristian Hoejsgaard described the course of the 2011 financial year.

With 65 Davidoff Flagship Stores around the world, 150 cigar lounges and 540 Davidoff Appointed Merchants, the ODG enjoys a strong market presence in Europe, the USA and Asia as well as in the duty free outlets around the world. With last year's production of 34.4 million cigars, the group also holds a respectable market share in the worldwide hand-rolled premium cigar market, estimated to be less than 500 million cigars.

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