An anti-smoking crusade is being taken to movie companies by
shareholders who are filing resolutions asking that movies designed for
young people eliminate smoking or have R ratings.
The Interfaith Center on Corporate Responsibility (ICCR), one of the
leaders of the effort, notes a recent U.S. Surgeon General report that
says smoking depicted in movies causes more young people to take up
smoking.
Shareholders of several major movie companies have filed resolutions
asking that the companies give
movies depicting smoking an R rating or
eliminate smoking from movies anticipated to get a G, PG, or PG-13
rating. Shareholder resolutions have been filed with Time Warner, CBS
and Comcast. Similar resolutions are to be filed with The Walt Disney
Co., News Corp, Sony and Viacom, according to ICCR and As Your Sow, a
nonprofit organization that promotes corporate responsibility through
shareholder advocacy.
Attorneys general in 38 states have written to media companies with similar requests, according to ICCR.
“Investors are concerned about the financial, legal, and reputation
risks these studios may bear due to the health impact on children and
teens that are exposed to smoking in the movies they watch,” says Cathy
Rowan, director of socially responsible investments for Trinity Health,
an ICCR member.
Tobacco use in youth rated movies increased in 2011 by 34 percent, says Michael Passoff, senior strategist at As You Sow, reports
Financial Advisor.